Ultimately, when you have a business, you want to generate repeat customers. One-time customers can certainly provide you with a lot of profits, but you need to focus more on those constant customers. Tag-lines and branding are two really effective ways that you will be able to accomplish this goal.

With tag-lines, customers will remember what it is that you have to say. These lines should be short enough that people do not forget about them. However, they should pack Read the rest of this entry »

Graphic Design: Creating Your Company’s New Image

Starting With The Basics of Design
In order to achieve a successful company image, it is important to represent your company’s ideals in an accurate fashion. What this means is that each logo and marketing tool should communicate your company’s vision. This could be expressed in terms of color, logo, text and style. A logo is a great way to represent your company in the form of an image. This image will help to brand your company online and in Read the rest of this entry »

The best way to build the social media network for your business is to offer people a reward for being a part of it. One ice cream shop in New York City offered customers a free kid cone for becoming their Facebook friend and then “liking” them. The store enhanced this convenience by having a laptop set up in the store, allowing customers to walk in, log in, Friend, and Like in about a minute. Over the course of one week, the business had a huge buzz on the local scene and it hit Facebook’s front page Read the rest of this entry »

Its a time honored tradition for nearly any successful business. The customer is always right. But exactly why and how is this a good business practice and what are the benefits of making sure each and every consumer you assist leaves knowing they were treated with respect?

First off, the customer chose your business, so you must admit that they are right from the moment they visit your website, walk into your store or pay for your services. When you go into any customer situation, it is good to keep that important point in mind.

Customer Read the rest of this entry »

Cold calling can be a rather stressful experience. While it’s only normal for a human being to start sweating and feeling nervous while making a call, there are some things that you can do or say in order to make it rather successful. In order set yourself above the rest, here are a few quick tips to consider:

Know the Script: Most companies are going to give you a script. This is your chance to read it over and learn all about Read the rest of this entry »

Have you ever heard the expression “No man is an island”? This is especially true when it comes to the business world. Every aspect of business is interconnected in some way. One industry may become profitable for a time, and then a different one will rise to prominence. How can one person keep up on everything? He or she simply can’t.

The secret of many businesses’ success is their owners having a brainstorming partner. Everyone has Read the rest of this entry »

When it comes to anyone’s personal life, growing your network can be one of the most important things that you can do. When you expand your network, not only will it open you up to new opportunities, it can also help your business grow more and more. If you want to expand your network, here are some tips that you can use in order to start meeting people as early as tomorrow.

Start With Who You Know

Consider talking with people that you Read the rest of this entry »

Who needs a business card? Aren’t they stuffy and outdated? Don’t people connect through the internet now? These might all be somewhat valid questions for the tech savvy world of today, but consider the following scenario with me.

Imagine you are sitting in the waiting area of a restaurant because your table is not yet ready. A stranger sits down next to you and strikes up a conversation. You guys make a connection and realize you work in the same industry. You begin to get Read the rest of this entry »